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Unmanned Systems have challenged the notion of “possible” since the industry was born circa World War I. Like our agile industry, Insitu has changed and grown constantly since our inception in the early 1990s. Though we have outgrown the garage from which our first UAVs were produced, our passionate team strives to embody the original entrepreneurial spirit, ethics and vision that our founders established two decades ago and continue to drive our innovation and vitality today and onward.

We empower our global customers to make the best, most informed decisions possible. We do this by creating industry-leading integrated systems that collect, process and distribute information for decision-makers.

Team Insitu is driven by four pillars.


Our pioneering spirit is derived from a genuine passion for what we do and an intention to remain at the forefront of change in this dynamic industry, constantly raising the standards and pushing the boundaries. For our blog, this pillar represents leading technology developments that drive the Unmanned Systems industry.


This category encompasses industry developments that inspire and challenge our team to deliver the most effective and efficient solutions possible, and pivot quickly when our customers need us to.


Our team stands together, made only stronger by our diversity in thought and location. This synergy encompasses not only those within our company, but also our customers, aviation regulators, industry thought-leaders, and countless others whose contributions collectively and constantly drive us to think bigger.


As a global company, we are fortunate to be a part of many diverse communities. Some of these communities revolve around where we are, while others are inherent to what we do. Regardless of how we relate, Team Insitu values and supports each community member, and embraces the uniqueness that each one brings to our culture and industry.



Opinions expressed in blog articles and in any corresponding comments are the views and opinions of the original authors, and do not necessarily reflect the views of Insitu Inc. or The Boeing Company as a whole. All Insitu names, copyrights and trademarks are the property of Insitu Inc. or its subsidiaries in the United States and other countries.


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​Innovation at Insitu

By Matt Bartow, Chief Technology Officer

When I have the opportunity to talk to prospective employees, when I speak with product managers, when I think about our customers, when I’m confronted with really challenging problems, and at many other times in the course of regular business, I find myself coming back to why Insitu exists – to pioneer and innovate in all that we do so that we positively impact people’s lives and change the course of history. There is both a really inspiring and a potentially intimidating challenge within this statement. How do we operationalize this message and enable intelligent and creative people across the enterprise to live to our purpose, or as we call it, our “Why”? It isn’t easy! We exist in a hyper-competitive industry and have customers who rely on our products and services every day for operations that are often life-critical. We operate in some of the harshest environments and we have to abide by a global set of governmental and regulatory conditions that are rapidly evolving.

We do what we do as an enterprise by ensuring we have a culture that encourages and respects fresh and fearless ideas. We recognize and enable people who are tremendously passionate about what we do and we have to accept that change is the only certainty – what was good enough yesterday may not be okay tomorrow. To be effective in this environment, I emphasize three foundational ideas:

  1. We are much more than a UAV company. A highly-efficient air vehicle is an amazing tool and takes great discipline to realize and maintain, but that vehicle alone doesn’t deliver the answers our customers need. We must look at every problem and the associated solution as a system-level optimization effort. Payloads, ground support equipment, data management and analytical tools, operations and support personnel and a number of other elements all must come together to deliver relevant and timely information to our customers.
  2. We must push boundaries and be comfortable with taking risks. It is never okay to fail to support a customer, but as we develop new products and experiment with new service offerings (whether in product development, the production/supply chain, or in how we execute services within the company), every person at Insitu must be able to propose new ideas and be encouraged to think creatively. Failure can be costly and is certainly time consuming, but it is a tremendously valuable instrument for learning. As enterprises grow they can become more bureaucratic and slow, so we must always be challenging ourselves to be faster and to learn from each iteration in our development.
  3. We recognize tremendous value in diversity. We continually challenge ourselves to address conventional problems with a different mindset and approach. We are most successful when we bring together a mix of world-class functional skills/expertise and a creative mindset aimed at solving challenging problems. All of the noted innovators in our global lexicon brought a new perspective to a challenging problem, they weren’t afraid to fail and they weren’t constrained by conventional methods or approaches.

A big aperture for a diversity of ideas, methodologies and approaches to do business and a narrow focus on executing those solutions that are most impactful for our customer are what will enable us to continue shaping the future of unmanned aviation and information delivery. The amazing people at Insitu and their ideas are what motivate me to get better at what I do every day and they are who our customers rely on. We are all responsible for curating the culture of innovation that is the fabric of our community – it is an awesome responsibility for each one of us and is foundational to maintaining the environment in which I know every new teammate will thrive in every day.

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